Nat Pyper is an alphabet artist based in Brooklyn, New York. Their practice of fonts, science fiction, wearables, video, and performance extends from ongoing research on queer publishing histories. Nat Pyper designed the visual identity for the Actual Fractals exhibition, which includes the label you’re reading, the brochure map you may be holding, and the exhibition posters cropping up across the city. Pyper also reimagined Sculpture Milwaukee’s visual brand identity, which is launching alongside the exhibition and features new wordmarks, brand colors, a refreshed website, and wearable merchandise. The new identity plays with the words “Sculpture” and “Milwaukee” in various arrangements that mimic the geography of the rivers that bend, curve, and merge downtown; how people congregate in public spaces, potentially around public art; and how strangers pass each other on the sidewalks.

Nat Pyper’s graphic contributions to the exhibition demonstrate an important ethos of Sculpture Milwaukee: to empower artists to have a voice in all aspects of the exhibitions.